风险交流视角下的食品安全标准相关媒体报道分析
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(1.北京大学新闻与传播学院,北京 100871;2.国家食品安全风险评估中心,北京 100022)

作者简介:

许静 女 教授 研究方向为风险交流与舆论研究E-mail:xujing@pku.edu.cn通信作者:郭丽霞 女 主任医师 研究方向为食品安全风险交流 E-mail:guolixia@cfsa.net.cn

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Analysis of media reports on food safety standards from the perspective of risk communication
Author:
Affiliation:

(1.School of Journalism & Communication, Peking University, Beijing 100871,China;2.China National Centre for Food Safety Risk Assessment,Beijing 100022,China)

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    摘要:

    目的 对2008—2016年与食品安全标准相关的新闻报道进行量化分析,以测量媒体传播效果。方法 对百度新闻数据库中有关食品安全标准的新闻报道进行

    Abstract:

    Objective To analyze media reports on food safety standards from 2008 to 2016 for measuring effects of media reporting. Methods All the news reports on food safety standards were screened with keyword search on Baidu news database, then were categorized for statistical analysis from six aspects such as numbers, genres, themes, forms, sources and reporting tone. Results Since 2009, the number of reports on food safety standards has risen and become a specific news topic. However, relevant reports were obviously narrowed to short news with lack of in-depth reporting which could not catch real social concern. Misunderstanding of food safety standards still exists in some reports. On the other hand, websites of the government and social organizations have become important and authoritative news resources. Conclusion Since food safety standards have specialty in some degree, strategic communication must be used for risk communication for food safety. At the meantime, agencies must take full use of new media such as official website of government and professional organizations for a better and scientific public opinion environment for food safety.

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许静,罗晓月,刘时雨,陈思,郭丽霞.风险交流视角下的食品安全标准相关媒体报道分析[J].中国食品卫生杂志,2018,30(1):99-103.

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  • 收稿日期:2017-09-16
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  • 在线发布日期: 2018-04-02
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