In order to asseess the consumers' attitudes to health food for ameliorating sexual function, the multivariate logistic regression model was used to analyze the data from questionnaires. The results indicated that more than 65% consumers favor this kind of health food. Consumers aged under 40, having college education,of high income had a higher rate to present assenting views( P <0.05). It could be concluded that more and more consumers would favor this kind of health food along with the updating of the modes of thought, popularization of college education and with the development of economy. The key points for the development of health foods for ameliorating sexual function are education of knowledge about nutrition and health foods, control of health food and testing method of health function. Author's adderss Wang Libin, the Institute of Food Safety Control and Inspection of Guangdong Province, Guangzhou 510300 PRC